Welcome to my collection of shiny things!

From a long spanning career as a Graphic Design professional, like the cheeky Magpie, collecting trinkets, I’ve amassed a treasure trove of my work that I am pleased to share. My portfolio reflects the breadth of work I’ve designed throughout my career, and gives insight to how I think and create as a professional Graphic Designer.

A PASSION FOR PRINT - Ink must flow in my bloodstream

My maternal grandfather, Alexander Jaswaye was a printer by trade and I followed in his footsteps. I studied Graphic Communications while attending a vocational trade school at the dawn of an evolution in the print industry. And as it continues to evolve, I adapted to and thrive readily in that environment. I was the standout creative student in “Print Shop” as we called it, and the shop Instructors noticed. They put me to work and the in-house Graphic Designer. I was illustrating and designing church bulletins for a local parish before I could drive.

After eventually earning my Bachelors Degree in Graphic Design, with a minor in Psychology, I began my professional career in the bizarre world of professional wrestling. I was hired as a Production Artist, then recurrently promoted as a result of critical acclaim for work and proven leadership. As the Senior Creative Director of Promotion and Marketing, working hand-in-hand with World Wrestling Entertainment’s Marketing and Promotion teams, I gleaned a boatload of brand building and marketing knowledge. Over the course of my 15-year tenure, the WWE brand evolved multiple times, each with its own visual and overall aesthetic differences. Adapting to a name change, persona shift and appealing to changing markets, building new brands within the WWE umbrella, character development, and so much more, while leading a team of 7 or more designers and directors, were extraordinary learning tools.

learning, growing & sharing knowledge.

As a team leader, I managed many Art Directors, Designers and Production Artists. (This is where those Psychology courses paid off.) Fresh off my tenure with the WWE, I was hired as an adjunct instructor, teaching Graphic Design courses at Connecticut’s Paier College Of Art. My diverse and successful career as a Graphic Design professional imparted abundant knowledge and skills to empower my students with the skills they need to succeed. Teaching gives me a deep sense of fulfillment and satisfaction while providing opportunities for continuous learning and self-improvement.

NOSE TO THE GRINDSTONE

With the foundational lessons of good design imbedded in my brain after so many years of application, there is nothing more to do than create. Having a solid foundation of good design principles makes the task at hand achievable with endless possibilities. As technology continues to evolve, and as the industry I love evolves with it, I am learning that by leveraging new technologies thoughtfully and responsibly, I can unlock new possibilities and shape the future of my craft in a meaningful way. Graphic Design, for all its intricacies and changing trends, remains my passion and my constant. Having the experience, enthusiasm, wisdom and the confidence to deliver Grade A solutions, to every assignment I say, “Let’s do this!”