Americana Promotion | in store 2022
Hot dogs and fireworks! With the cultural climate oversaturated with politics and nationalism, I chose the artwork for this promotion to evoke a sense of the carefree celebrations this holiday is known for by using the iconic fireworks imagery. This would ultimately make a strong connection to our core consumers, having renewed their appreciation for joyful gatherings. in a post Covid world.
Americana Celebration and Good Vibes Mood Board
excitement & wonder
Key art packaging is designed for the multiple products in this promotion. A complimentary design is also created for its display for this seasonal promotion, The animated GIFs were designed for social media content using elements from the artwork as well as the product itself.
