new business start-up | e-commerce website
Art direction, content creation and build out of a new luxury gifting brand in the e-commerce market.
Fine Living Gifts
FLG is a curated collection of unique gifts with sleek designs and premium quality products for every occasion.
I designed their logo, provided color scheme, and overall design aesthetic options for their website, and did all retouching on the client’s in-house photography. After building the site, I continue to update it with seasonal banners and new product.
You can see the site design and even send someone (or yourself) a very nicely curated gift basket, by visiting the website here:
Initial logo exploratory
The logo was going to be sophisticated, and exude quality and refinement. The client requested a monogrammed look for the which would later become a printed seal used on some FLG packaging. Elegant typography and multiple options were offered to the client at the initial stage of building this new brand.
E-COMMERCE PAGE LAYOUT
Client considers customised design options for the e-commerce website layout and user interface within their pre-built website template.. This site was built using SquareSpace.
