A parenting lifestyle brand
Maclaren is a luxury brand of baby buggies, strollers and carriers based in England. Multi-language product catalogues and Sales Kits were organized for clear legibility and delivery of specifications in a clean, concise manner, with added whimsy and charm using curated illustrations.
concept pitch - a Maclaren treasury
New parents purchasing a Maclaren baby buggy would have a keepsake booklet featuring lullabies and prose highlighting the joy and wonder of babies! By featuring the vector artwork from the current line of Maclaren’s buggy liners, this was intended to create interest in Maclaren’s product line and to create brand loyalty with their customers.
A Treasury
A sweet keepsake for new parents that would connect with the Maclaren brand and showcase buggy accessory items available on the website. Although logistically a copyright impossibility, the idea of publishing a MacLaren booklet was viewed favorably by Senior Management.
Package Design and Brand Management
beginning… is a Mother & Baby Wellness line launched under the Maclaren brand. Following international guidelines for organic labeling and content, this multi-language packaging was applied to gift sets, individual labeling, cartons and bottles.
animated media content creation
GIF animations designed and created for Maclaren’s social media communications and website banners
