HOLIDAY NOVELTY | IN STORES 2020 & 2021
Copywriting and design for holiday hair accessories for young girls and tweens (and truly anyone who loves to accessorize with a little holiday flair). This layout follows the brand guidelines and demonstrates how the mandatory placement of the ü got this. lock up was eventually moved to its rightful place on the back of future card designs.
Pastel Pink Holiday Sweetheart Mood Board with Red satin embellishments.
over 225k units
Big Wins at CVS, Meijer, Walmart and more
Applied to multiple carded items and varying displays, the design was picked up and reused the following year based on the previous year’s numbers.