PINK! NUTCRACKER NOVELTY | IN STOREs 2023

As the Barbie Pink trend was about to take over the hearts and minds of our target audience, a customized, nutcracker graphic on holiday packaging was designed to gain interest on-shelf. This ultimately translated into sales for Scünci’s fourth quarter numbers.

Barbie Trend Pink with signature Holiday Sparkle Mood Board

barbie pink & Diversity GET BIG WINS at WALMART

In line with forecasted Barbie Pink mania, I customized this holiday nutcracker artwork for a festive, fabulously pink holiday gift-able item. The artwork was reconfigured from a traditional A-card to acetate ornaments and gift box packaging for further reach in the holiday shopping market. This bespoke Nutcracker was also offered in varying skin tones for wider audience reach, placing over 4k units and displays into Walmart. #inclusionmatters