the original scrunchie, CLASSICALLY INSPIRED

By mid 2017, the iconic hair accessory, the scrunchie was having its moment in popular hair fashion culture. Scünci was making its claim for being the original scrunchie on the market and tagging their packaging with that claim. To impress with beauty and unique messaging in this booming market, my concept played with the classic illustrative beauty combined with this indispensable hair tie option.

Neo Classic meets Neon Pop mood board for stylish, playful and unique messaging