Stepping into Pride

In 2022, the Scünci joined other fashion and beauty brands in rolling out a line of rainbow inspired hair accessories to promote themselves during the PRIDE celebration season. I was honored to have been assigned the task of giving both Conair and the Scünci brands an opportunity to connect with a more diverse audience. My intent was to be authentic in our messaging by leveraging the umalot ü in the scünci logo and tag line, ü got this. to convey positive inclusivity in a way that doesn’t just rainbow wash our way into hearts and minds.

PRIDE MOOD BOARD

Rainbows, positivity, individuality, acceptance & love with a focus on younger consumers

CONCEPTS TO CONSIDER

Tag lines run the risk of having legal copyright issues and oftentimes, they are eliminated. Marketing requested LOVE MORE which was eventually deemed unusable.

Animated GIFs were created to share on social media platforms