Stokke is a Norwegian manufacturer of children's furniture and accessories and is known for producing the Tripp Trapp adjustable high chair, the best-selling item of furniture in Norway. This commissioned Special Offer booklet with pull tab was designed to demonstrate the versatility of STOKKE’s “Grow Together” Tripp Trapp highchair. The insert shipped internationally with all STOKKE purchases made through Amazon and diaperplus.com.

CASE STUDY: STOKKE tripp trapp HIGHchair insert

Special Offer booklet with pull tab designed to demonstrate the versatility of STOKKE’s “Grow Together” Tripp Trapp highchair. Insert shipped with all STOKKE purchases made through Amazon and diaperplus.com.

brainstorm: concepts for stokke Tripp trapP chair promotion

BRIEF: The customizable Tripp Trapp Highchair is designed to grow with your child, and is intended to be passed down for generations. Show the consumer how this value of longevity and adpaptabilty makes the Tripp Trapp highchair outperform other options in the children’s furniture market.

WE HAVE A WINNER!

The winning concept was finalized with minor edits and prepared to STOKKE’s printing specifications before release. An interactive pull-tab booklet featuring the Tripp Trapp highchair in motion. By activating the pull tab, the consumer actively brings the child closer to the family at the table underscoring the value of how this versatile highchair. outperforms the competition.