TARGET TWEEN HOLIDAY | IN STOREs 2021

Package Design for hair accessories and gift items sold exclusively at TARGET stores targeting Tween shoppers,

Target provides a style guide with suggested design motifs to adhere to when creating packaging for lines sold in their stores. In 2021, their pallette offerings included soft wintery pastels and pinks. My Oh, Deer! mood board adds a touch whimsy and playful design elements mixed with soft winter hues

In addition to carded hair accessories, the artwork is applied to gift boxes and other stocking stuffer intended items in the exclusive Target holiday promotion.