target TWEEN HOLIDAY | IN STOREs 2022

Package Design for hair accessories and gift items sold exclusively at TARGET stores targeting Tween shoppers,

Target provides a style guide with suggested design motifs to adhere to when creating packaging for lines sold in their stores. In 2022, their pallette offerings included cold pastels that complimented that seasons Icy Blue aesthetic trending in fashion and design. My mood boards add to that some scünci sparkle for our signature style.