accessory styling
Art Direction for GUESS, a member of the TIMEX family and a leader in fashion watches and jewelry offering the ultimate accessories with on-trend and versatile styling. Jewelry and timepiece collection launches were advertised through on-counter flyers and blow-in cards.
art direction | Macy’s stores
There is nothing, in my opinion, more truly an example of beautiful design than a luxury watch face. The variances of typography and the linear graphics, here, combined with luscious professionally photographed time pieces are artworks in and of themselves. As Art Director, my objective is to enhance the beauty of the watch to drive sales in print advertising.. The backdrop used for photoshoots will transition for each collection. These time pieces shine in every sense of the word. Direction to ensure retouching addresses all reflections is paramount. NOTE: EVERYTHING is reflective on these timepieces. It was worth the effort for this counter brochure for MACY’s stores that launched the line. The look was lush, exquisite and hard to ignore.
ACCORDIAN FOLD BROCHURE | national distribution
Featuring two 2016 GUESS jewelry collections, this accordion fold brochure includes all product photography and retouching done by myself in addition to the overall design. Ballet Pink and Black were on trend in fashion and accessories and was intended to accent the luminescent Pearl and striking Black palette. NOTE: Silhouetting this style of jewelry is no joke lol
guess collection postcard flyers
Art direction for a GUESS timepiece collection launch displayed on counter in MACY’s stores.. Singularly, each card’s graphic design is adherent to the watch design’s aesthetic.. As a grouping, the styles become a collection with all postcards sharing the same look and feel under the GUESS branding.
