video content creation
Before PLAY is pressed, concepts are sketched and storyboarded. Ideation communicates what the brief requests in overall messaging, look and feel. Approved storyboards and asset artwork is provided to multimedia artists to complete the reel under my direction.
sizzle reels for internal sales meetings
The Annual Conair Sales Meeting features sizzle reels celebrating business wins in all categories in addition to innovation annoncements. The Promotions Reel provides the information on big wins in multiple categories in a fun, fast-paced, upbeat tone. By utilizing familiar graphic design elements from packaging designs used in that year’s collections, the information is cohesive and familiar to the Sales Team.
Mood Board for 2023 Promo Sales Reel
As packaging design will follow trending colors, textures and styles, the design for the Promo Sales video should reflect that as well. Seasonal pastel shades of purple and lots of shimmer and sparkle are reflective in both the product packaging featured in the reel and the supporting graphic elements used to tell the story.
storyboarding ideas to life
Claw Clips were having their moment, after scrunchies fell out of the #1 popularity slot in sales. As a result, this clever intro, featuring a click-clacking claw clip was featured in the 2022 Promo sizzle reel introduction and reprised again for the 2023 reel intro.
Pro Bono Reels
By incorporating video into digital marketing strategies I can help businesses stand out in a crowded online landscape, connect with their audience on a deeper level, and achieve their marketing objectives more effectively. Just for fun and practice, the following reels are pro-bono projects I created to highlight arts, entertainment and travel topics that are shared on social media platforms and feature a one-of-a-kind character to unify the theme.
MEET PETE!
Small enough to fit in the palm of my hand, this little clay fellow has a charismatic personality that shines in every destination he experiences! Have-A-Seat Pete is featured in various video shorts, from exploring the world on tiny adventures to interacting with other popular environments and attractions. #haveaseatpete
