package Design for PROMOTIONS
Quarterly promotions requiring package design include major holidays, influencer collaborations, and new seasonal lines. Packaging for these hair accessories reflects the style, functionality and target audience for the product lines. Colors, fonts, and imagery resonate with the brand and appeal to the target demographics, enhancing the overall brand experience for customers. When presenting options to Marketing, Mood Boards accompany designs to sell in the concepts. These are based upon current and forecasted beauty and fashion trends, market research as well as Pinterest activity. Carded product must meet standards that reflect both the company brands, be legible and informative and engage the consumer to purchase. Although comparatively small compared to larger lines under the Scünci umbrella, Promotional Wins for Conair have continuously produced significantly high numbers in sales year after year.
click on a card to view its mood board and learn more
